Austar’s Banner Advertising Campaign On IMDB
Another great banner Ad @ imdb.com
Austar a subscription television provider in regional and rural Australia launched it’s massive Banner Ad on the Ineternet Movie Database home page. It seems the IMDB web site has begun using geotargeting with their advertising campaigns to increase the likelyhood of clicks and revenue.
Austar’s banner advertising here seems to take up most of IMDB’s home page without degrading the quailty of their own. A very effective eye catching Ad on Austars part.
However the banners with people appearing to be sitting in a theater seen on the sides of the page can only be seen on screens larger than 1024 x 768 pixels; these banners were not clickable and did not move while scrolling. Althought they would have added effect to Austar’s Banner Ads and the IMDB site itself.